About Us

We've spent over 5 years building tools for creative teams. Our last product, Baseline, was all about doing things for you: creating brand guides, generating assets, making decisions on your behalf. It worked great for small brands, but we kept thinking about what we weren't solving.

Here's what we kept seeing: talented teams shipping campaigns with typos in the headlines. Presentations going to clients with "Lorem ipsum" still visible. Assets going live with blurry images or accessibility issues no one caught. And the worst part? These weren't careless teams. They'd done multiple rounds of review. Someone just... missed it.

That moment when a stakeholder points out the error stings. Not because the creative work wasn't great, but because something obvious slipped through despite everyone's best efforts. The chaos of tracking feedback across email threads and Slack messages, hunting for the right file version, manually checking every detail means things fall through the cracks.

So we asked ourselves: what if we built the opposite of Baseline? Not a tool that does your creative work for you, but one that eliminates all the chaos around it. A system that checks your work for problems instead of trying to create it. A place where assets are organized intelligently, errors are caught instantly, and everyone knows exactly where projects stand.

In a world where AI is generating more content than ever, we need better systems to check quality and maintain organization. Dropbox and Google Drive are great for storing files, but creative teams need more than cloud storage. Traditional DAMs like Brandfolder are powerful, but they're built for enterprises with complex setup processes and high costs.

Crops sits in between. We're purpose-built for small to mid-market creative and marketing teams who need intelligent organization, automated quality control, and streamlined approvals, not just another folder structure.

We believe in transparent pricing. All our plans are clear and upfront. No hidden fees, no surprise charges, no "contact sales" mysteries. You know exactly what you're paying for.

The future of creative work is AI-assisted, but someone needs to be the quality layer. We're building Crops to be that layer.

Imagine creating content in ChatGPT or Claude, then pushing it to Crops where it's automatically checked, organized, and ready to share. Your asset library becomes a living system that connects to the tools where creation happens, not a separate place where files go to die.

Most DAMs are still stuck in the old model: expensive, locked down, built for enterprises. We think the next generation of digital asset management should be open, connected, and accessible to teams of any size. A place where your content is safe, checked, and ready to use however you need it.

We're based in Reykjavík, Iceland, building the quality layer that sits between creation and shipping, so good work stays good.

If you're tired of creative chaos, we built Crops for you.